Powering your business growth and transformation
Business growth is an outcome on creating and capturing value in existing and new markets. Half of the battle is won when businesses have chosen the right methods to identify the right markets. For long-term growth, it is about how deeper and wider value creation can be done by the business in these markets.
Creating and capturing value
To grow on sustainable basis for long-term in your identified markets, your architecture of business and its design to serve those markets would play a vital role. Usually, the misconception is: The more and faster the sales, The more the business grows. This may serve well for the short-run but it will fail to create a long-term growth prospect with high profitability (and not mere margins).
More revenues do not mean more profits. Profitability requires a strategic design of growth imperatives such that the only factor to increase margin is not by lowering the cost but focused on increasing the customer value.
The world is your market
If you understand the title above, you may not need to read the rest.
Winning businesses understand that the world is your market, and capturing this opportunity requires institutional-level trust. By this we mean, if world is the market, the weakest link that doesn’t help business grow is lack of trust on the business.
Winning businesses have focused on creating this trust by focusing on their business transformation. They understand the importance of purpose to profits and take all the necessary actions to build this institutional trust.
Our approach to Business Transformation
We understand that business transformations require a strategic commitment and a sponsorship by the owners and hence, successful business transformations begin with owner/ownership personal transformation.
Business transformation as a term means capturing the strategic value for the business in the future. Essentially, it means that a business has to put an effort to understand what promise the future holds and identify proactively those opportunities, its magnitude and the window of time.
Once done, businesses require to look into their existing structure, model and their ways of doing business. Doing a gap analysis from the future-point to the current is where they will start defining the leap of transformation they require.
The more in advance you do, the more time you have to design the right response in the given constraints.