Organisation can’t produce sustainable growth with a culture of mediocracy.
Organisation culture is about creating an environment of values-led decision making that can help the business to move forward in its growth objectives. A well-defined and implemented culture can make a business adaptive, responsive, and agile in times of internal or external changes.
Organisation Culture: The invisible force field of decision making
A company’s culture establishes the customs, traditions and values that influence employee/team behaviours, especially indecision-making processes.
In today’s times where products and services are easily and rapidly imitable, a culture is where the core competence and differentiation of business may exist.
Companies worldwide who understand the impact of culture on performance and business results, put enormous efforts and strategic investments to continuously develop and make their culture relevant.
Organisation Culture: Making your business more customer-centric
Culture has been such a misunderstood concept that small activities like cake-cutting on birthdays or retreats are considered as cultural initiatives. This is not what organisation culture is.
A culture is a tool to make your organisation more customer-centric to help your business create and capture larger value and market share. A customer-centric organisation thinks for its customers ahead of time, cares for them, grows them and grows with them.
If your culture is not helping you in your business growth, it is time to perhaps re-think what kind of culture are your building vs. what kind of culture will help your growth objectives.
Our approach for Organisation Culture
The key accountability of every member of an organisation is to not do activity that does not add value to customer’s value proposition. The compound effect of holding this accountability true, can be enormously beneficial for the business in the long-run.
To sustain such a momentum, culture becomes a very powerful force. This is not by chance, but a consciously taken choice to design a culture that powers your growth.