Until the turn of this century, the competitive advantage recognised innovation and speed as the edge for thriving businesses.

Today is a new age.

Businesses no longer find any edge in the concept of competitive advantage itself. 

This means the competitive advantage of innovation and speed has become no longer an advantage but survival at the bare minimum. 

When we help our clients, the transformations are no longer dependent on their thriving on any concept of competitive advantage alone. 

We believe that competitive advantage term and meaning is dead and is the worst illusion that you are chasing if you want to thrive. 

Our new age must be recognised as a creative and spiritual intelligence-based commerce—if you want to thrive, creating spiritual abundance, prosperity, and continuous success.

Like competitive advantage was achieved using innovation and speed – the new creative and spiritual intelligence-based commerce requires the following 5 at its core:

1. A dictum and its powerful execution system, such as a business constitution, when implemented through its system of governance.
   
2. A system that enables a consistent flow of ‘Single Version of Truth’ throughout the internal boundary of the enterprise and all its external stakeholders with a vested interest including a two-way communication infrastructure, systems and mechanisms.
   
3. A business vision, roadmap, and strategy are designed to commit to stakeholders’ growth so that you accomplish your ultimate growth & aims in a well-implemented dictum enlisted way.
   
4. A powerful and omnipresent environment that imbues and imbibes in every internal stakeholder a doctrine of dictum, helping them direct their thoughts, emotions, and actions in the direction of the dictum through its implemented governing systems.
   
5. A leadership system based on a creative & spiritual intelligence commerce, is the key role of the chairman.

Those privileged owners who have understood and accepted the new age of creative and spiritual intelligence-based commerce are relentlessly adopting changes and bringing transformation at speed, unleashing exponential growth – giving repetition of success, continuous flow of prosperity, and abundance for all.

The benefits of the five listed cores above giving a solid heartbeat to the heart of the business are as follows:

(1) A dictum and its powerful execution system, such as a business constitution, when implemented through its system of governance.

Please understand this: Like self-discipline is about directing an individual’s thoughts, emotions, and actions towards what truly matters to him—the implemented constitutional systems of governance is the same thing. 

It is applied not at an individual level like self-discipline but at a mass level in a country, company, society, region, or world.

In the business context, the implemented systems of the constitution called governance are applied at the company’s employees or mass level. 

It is applied to achieve even the toughest impossible goals. 

It is a system of discipline helping a mass of people. It is to help them continuously direct their thoughts, emotions, actions and decisions in serving the infinite creativity and spiritual commerce goals as per the constitution of the company.

There are massive benefits in number and importance, but I am listing a few:

• Well-designed governance creates transparent rules, controls, guides, leadership, and momentum of progress such that the interests of all stakeholders, shareholders, directors, management, and employees are served as they are promised in time.

• Governance helps build trust with investors, communities, and public officials worldwide and pays off significantly in ways beyond otherwise possible to constantly growing as per the constitution

• The implemented system of governance gives stakeholders a clear idea of a company’s direction and intentions, which creates profound business integrity. This helps buy in their support in unusual ways, helping you grow at a faster pace and yet keeping the essential harmony and balance that constitution aims for

• It promotes long-term financial viability, opportunity, and returns

• It helps facilitate raising capital, boosting your plans for progress boundlessly

• It significantly reduces the wastage of money, material, time, talent, and speed. It also reduces risks and any corruption or political lethargy

• It is a silent engine behind unparalleled resilience and long-term success

• Sound governance lets you bring the right people together at the right time to work on important things for your business

(2) A system that enables a consistent flow of ‘Single Version of Truth’ throughout the internal boundary of the enterprise and all its external stakeholders with a vested interest including a two-way communication infrastructure, systems and mechanisms

This is vital for mentally aligning masses and emotionally belonging to a common goal. It is critical for success and continuity of growth. In the world today, people are jarred with their psychological challenges and have a million ways to get distracted at work constantly, family and almost everywhere, even when alone. 

With the present state of people and going forward, it is impossible to emphasise enough how well a structured communication infrastructure and systems are necessary to achieve your goals.

One direct benefit you have of implementing a company-wide communication infrastructure and systems is in creating speed of generating revenues. 

A lazy, unorganised, or uncoordinated casual communication culture is proven to deliver results poorly, inefficiently, and ineffectively, slowing progress to halt or decay. 

Soon, its poor effects get conveyed to all external stakeholders, reducing your company’s overall image and confidence and worsening future sales, purchases, and growth. 

One of the worst ways it affects your revenues quickly is by dangerously reducing your leveraging power. You wouldn’t find it affecting much when you hold a based relationship that only serves you dinner on the table versus a want-based relationship with a customer that can bring real wealth.

However, creative and spiritual intelligence-based commerce companies create a want & dream-based relationship with a customer – a powerful way to reach abundance and circulate prosperity in just a few years, not decades.

(3) A business vision, roadmap and strategy committing to stakeholders’ vision, growth, and roadmap

It is significantly powerful to not create your vision in isolation and march ahead.

In a closely knitted, interconnected world, mindful businesses thrive by focusing on stakeholders’ operating environments, visions, growth, and roadmaps—and then creating a plan to execute your strategy.

Planning expertise is crucial to note who must not come from typical project management areas of the past age of competitive advantage. You must know the planning skills necessary to thrive in creative & spiritual intelligence-based commerce.

The major benefit of this is:

• Financial clarity and risks of broader operating areas of stakeholder’s influence are clear from the beginning, and planning per the new age of creative & spiritual intelligence-based commerce gives better controls to manage risks.

• Clarity is a billion-dollar win when it is about moving the masses effectively daily.

• The financial gains and projections hold great structure to support its achievement as planned and not allow any room for cutting corners, making excuses, or anything that disallows the speed of growth.

(4) A powerful and omnipresent environment that imbues and imbibes in every internal stakeholder a doctrine of dictum (constitution), helping them direct their thoughts, emotions, and actions in the direction of the dictum (constitution) through its implemented governing systems.

The main advantage is when even a few of the masses have indoctrinated the dictum i.e. business constitution, they become the living example to lead the permeation of the same in mass.

This reduces errors in judgments and also reduces the cost of misalignment. These two advantages alone significantly save time, money, and hope.

Doing this correctly reduces the time & effort to master living of the implemented governance systems for the dictum. This expedites the overall mobilisation of masses for newer ways of living and delivering results for business and organisation.

This saves time and millions of dollars at a later stage, as one of the many benefits.

(5) A leadership system based on a creative & spiritual intelligence commerce, is the key role of the chairman.

The chief running a company with a foundation in creative & spiritual intelligence-based commerce is an amazing leader. They perform multiple roles as chief guarantee financial returns and business outcomes through constitution and its implemented system of governance.

This kind of leadership system delivers bold financial results in minimum time, restoring essential harmony and balance to keep growing prosperity and repeat success using a systems approach and their roles in the system.

A leadership system will have a set of specialised support systems for helping a chief, such as a Chairman or Steward or CMD, to perform his daily duties diligently & silently. This support helps him think beyond usual abilities and thus helps him reach his full potential quickly and maintain it from there on, deepening its impact further via the larger set of implemented constitutional governance systems.